Dashboard
The dashboard is the first interface you see when logging in to your Hyperline account. It features key metrics at the top, the list of outstanding invoices as well as the coming subscription renewing for the next 7 days at the bottom. It will give you a quick, effective overview on your business.
Key metrics
ARR and MRR
Annual Recurring Revenue (ARR) represents the total annualized revenue that a SaaS company expects to receive from its subscription customers over the course of a year, while MRR represents the total monthly revenue generated from subscriptions.
In Hyperline, coupons with a “forever” application schedule are included in the ARR computation. Conversely, coupons with a limited application period are not taken into account in the final amount calculation.
For example, if you have two subscriptions, one with a forever -20% coupon and the other with a -50% coupon for 4 months, the ARR computation will only consider the coupon of the first subscription and ignore the second.
Additionally, the ‘Active’ and ‘Pending’ amounts indicate the amount related to the ‘Active’ and ‘Pending’ (not running) subscriptions.
Revenue last 30 days
This displays the revenue for the last 30 days for both recurring and one-time invoices. Right below is the total revenue since the 1st January of the ongoing year.
Active subscriptions
This displays the number of active subscriptions for your account. Below is the ARPA (Average Revenue Per Account) that provides insights into the average value derived from each customer.
Churn
The Churn is the rate at which customers or subscribers discontinue or cancel their subscriptions or services during the current month vs the last month.
Churn is also known as “customer attrition” or “customer turnover”.
Retaining existing customers is often more cost-effective than acquiring new ones. If you observe a high Churn on your account, consider implementing strategies to reduce it, like improving customer support, enhancing the product or service, offering loyalty incentives (through coupons or free top-up), and analyzing customer feedback to address pain points.
Outstanding invoices
We display on the dashboard a list of invoices, filtered to keep the outstanding invoices only. This gives you at a glance the list of invoices that are still awaiting partial or full payment.
You can mark the invoices as ‘Paid’ or ‘Partially paid’ from the dashboard directly.
Subscriptions renewing in the next 7 days
This section shows the list of customer subscriptions renewing in the next 7 days so you can view near future activity.